Giving Back

Our soft spot has four paws.

We're dog people. Not people people. And we hate canine cancer. The heartbreak. The time it steals. The dogs who deserve longer.

Why we care

Six days after I found a golf ball-sized lump on my dog Gideon's neck, he was gone. Lymphoma. I did not know what to look for.

Later, I found a pea-sized lump on Zeke, my deaf rescue Boxer. This time I did not wait. Finding it small made all the difference. That is why Zeke Squad exists.

What we do

AWARENESS

Free lumps and bumps reminders. Stickers and magnets that ask one question: have you checked your pup lately?

2,500+ mailed since 2021. Free, one per family. International requests welcome.

GET A FREE REMINDER

GIVING

A portion of proceeds benefits Live Like Roo Foundation.

Live Like Roo Foundation is a nonprofit that gives support and financial assistance to families whose pet is facing a cancer diagnosis. They have assisted more than 35,000 families, and they also send care packages and offer pet loss resources.

Learn more at livelikeroo.org

"I did Rocky's monthly check today after looking at the fridge magnet and noticed a lump in his mouth. He has a vet appointment booked for tomorrow. If it wasn't for that magnet, it would've slipped my mind. Thank you."
Marty, Port Townsend, WA

P.S. The honest fine print: We are not veterinarians. We are dog people who learned the hard way and would rather you learn the easy way. Everything here is our lived experience, not medical advice. If you feel a lump, a bump, or anything that makes the back of your neck prickle, do not wait and do not Google yourself into a spiral. Call your vet. That is the whole reason we send the reminder.

Sentiments from our friends:

Hey! I just wanted to thank you for always reminding us to check
our pups! I did rocky's monthly check today after looking at the fridge magnet & noticed a lump in his mouth. He had a vet appointment booked in for tomorrow & hopefully it isn't anything serious but if it wasn't for that magnet it would've slipped my mind! Thank you

I had THREE lumps removed (2 mass cell tumors) today & now I'm home with my big brother & family.
Praying they got all the yucky stuff & I can get back to feeling myself again in no time!!
Thank you @zeke_and_zella for ALWAYS reminding
mom to check for lumps & bumps! It likely saved my life.

Thanks for the reminder!! I have your magnet on my refrigerator so that I
know to check my
babies for lumps and bumps every month!!