Our Mission

Some voices get silenced — by stigma, by discrimination, by fear. We refuse to let that stand. Whether it’s a muzzled dog labeled “aggressive” or a human dismissed for being “too much,” we speak in a language that can’t be ignored. Our designs bark, bite, and break the silence.

Canine cancer. Mental health struggles. Living in a neurotypical world when your brain works differently. These battles aren’t always visible — but they’re real, and they’re relentless.

One of our biggest fights is against canine cancer, and our mission is simple: help pup families remember to check their dogs for lumps and bumps every single month. That’s why we send free reminder stickers and magnets to pup families worldwide — because early detection saves lives, and love is worth the effort.

We wear our fight on our sleeves, literally, because awareness is the first step toward action.

We’re not here to fit in. We’re here to find each other. The Zeke Squad community is built on grit, love, and bone-deep loyalty — the kind that doesn’t flinch when life gets messy. If you’ve ever been told to tone it down, you’ll fit right in here.

We don't do "normal" 'round here, friends!