Our Mission

Your brain is wired differently, and you've spent your entire life being told you're too much—too sensitive, too intense, too obsessed with things normal people don't care about. You love your dog with the kind of feral devotion that makes other dog owners uncomfortable at the park. But your dog? They've always known you were perfect, exactly as you are. This apparel is for you—the square pegs who stopped trying to fit, the misfits who found their whole damn universe in a pair of dog eyes, the ones who finally said, "I'm done pretending to be neurotypical."

When your dog got diagnosed with cancer, the world expected you to "stay positive" and "think good thoughts" like toxic positivity could cure tumors. But you know better. You know the 3 a.m. terror, the financial panic, the way grief and hope exist in the same breath. You know what it's like to advocate like an absolute maniac at the vet's office because this is your dog and you will fight until there's nothing left to fight for. We see you. A portion of every purchase supports canine cancer awareness because your fight matters, your dog matters, and hope without action is just pretty words.

Zeke Squad isn't just a brand; it's the people who get it. The overthinkers who've researched dog nutrition for 47 hours straight. The highly sensitive individuals who feel their dogs' emotions as if they were their own. The ND brains who've been masking their whole lives until their dog looked at them and they finally exhaled. The warriors fighting canine cancer while the world tells them "It's just a dog" (it's never just a dog!). Whether you're neurodivergent, navigating cancer, or both, you don't have to explain yourself here. You don't have to shrink. You don't have to perform. You're home!